Services

H.O.W. is full service and full stack. Experience in all areas of web upkeep is essential. We are designers, writers, coders, marketers, photo editors, videographers and social media addicts. This is what we do. Please schedule some time to chat and we will get back to you with a plan of action executable by our team leaving you hands off web and free to roam.

Design


Today, it’s much more than website design. We do great graphic design but take it to the next level; data driven digital design. Through an exhaustive discovery process, we compile data that shows us the type of online experience that your target user most desires. This is UX (user experience). We base our design on this data. This unifies us with the users’ needs and builds solidarity. You attract many more relevant users and conversions soar!

Our discovery process is based on best practices of UX, defining methodology and seeking answers through extensive research and reviews. This along with existing metrics defined in our SEO (search engine optimization) audit and our intimate knowledge of coding determines the final design and user experience of the site.

Since we are classically trained in design, out skills are applicable to all your visual needs as a business. We can service you for any branding or print assignment that may be related to your online presence.

Marketing


Digital marketing is about acquisition of data, compilation of that data and the way it is used either manually or with AI (artificial intelligence).

SEO
We begin all jobs with an SEO audit that gives us a wealth of data on your online brand. This data is then used to determine ongoing strategy for marketing your brand:

  • H.O.W. is your competition  successfully taking market share from you? How can you cut into that market share? Who really is your competition and what keywords do they use?
  • H.O.W. do you rank for keywords and how can you apply them to your site, online ads, and social media
  • H.O.W. design parameters are affected for your entire digital brand.
  • H.O.W. you get more backlinks and guest blogs

SMM (social media marketing)
So many of our clients either don’t have the time for social media or just don’t want to do it. It is essential that you have a social presence and we we will work out a plan that suits your needs; services, frequency of posting and content.

Maintenance


Suppose everything is going smoothly and suddenly, your website goes down. Get back to business! H.O.W. will attend to your website updates so these things don’t happen and/or we will troubleshoot and repair any glitch that may arise. Here are out two service plans:

  • A la carte
    For a prearranged hourly rate, we’ll be on call to fix tricky technical glitches and execute updates.
  • Monthly
    For a prearranged monthly rate, we will monitor your site and attend to all glitches and updates. You don’t even have to think about it. We will make sure everything is running smoothly all the time.

Why struggle to become facile in complex internet technology, when H.OW. designers/coders are experts in all of these platforms or codes:

  • WordPress
  • Squarespace
  • Joomla
  • Drupal
  • CSS
  • HTML
  • PHP
  • JavaScript
  • jQuery

Content


Fresh updated quality content is what keeps you engaged with your brand audience. Often business owners and even staffers fall behind in the updating of content and are also not adept at creating videos, photos and copy.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

H.O.W. retains highly-experienced graphic designers, copywriters, photographers and videographers and can provide a wide range of web content as needed. We are also able to procure needed content from third party sources.

Copywriting
Writing for the Internet requires special considerations. Not only must we encapsulate value and meaning in the most brief and efficient way possible but we must also consider how the words interact with the web as a whole; how will our copy spur interest in a search engine? How quickly will it engage fickle Internet users? We consider all these things and address your concerns on one to one custom basis.

Photo Editing and Photography
Since mobile has minimized graphic design for websites, photography has become a driving force in the look and feel of sites. We will obtain the best photos for your site whether by purchase from stock libraries or actually shooting the photos ourselves.

Photoshop
Anything is possible. We can retouch your photos to perfectly align with your needs.

Posting
We will work out a schedule and do all your social media posts for you and you can be as involved as you wish. Additionally, we author blog postings along with relevant keywords so as to keep your blog relevant and well frequented.

Video
Video is so important and we can either find great videos for you or shoot and produce our own. Anything is possible. We can also help you create your YouTube channel.

Advertising
We have a lot of experience in digital ad platforms such as Facebook Ads or Google Ads. If you have the money, this is a prime way to improve your visibility online.

 

 

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